Share The Good Q3 FY18 – Urban Ladder’s Editorial Buzzfeed Quizz on World TV Day
Team Urban Ladder comprising of Priyam Divgi, Spriha Dhanuka, Spoorthi Srinivasan and Neil Luis wanted to generate worldwide buzz for Urban Ladder’s leading category of sofas and couches on the occasion on World TV Day. Their efforts resulted in 80,000 views for the Buzzfeed Quiz globally, of which 30000 were garnered through social media and received engagement through Urban Ladder’s social pages. It also created visibility for The PRactice team at Urban Ladder as a creative team that can think on their feet and come up with great, engaging solutions.
Here’s what PRactitioners had to say….
“The sheer newness and innovation in thinking the team has demonstrated. The idea that they came up with was away from the usual. The execution seems flawless, successful and satisfactory”
“Awesome initiative and flawless execution!!”
“The Urban Ladder team found innovative solution to two problems commonly faced by all of us, getting editorial content on typically paid platforms, and getting high engagement with this content.”
“The team has worked super hard to garner coverage editorially. Considering garnering editorial coverage is very difficult, the team has won this square and fare!”
“Creative and full of positive energy”
“For applying creative thinking, doing something out of the box and in the process delighting client.”
“Having attempted to crack Buzzfeed editorially myself, I understand how tough a task that can be. What team UL has achieved is ridiculous and the impressions and impact of the opportunity are right there for all to see.”