At The PRactice, we believe Public Relations is transitioning from a marketing to a management discipline. This approach leads us to view the entire stakeholder ecosystem to create coherence, and build relevance. In this way, we sustain relationships of deeper significance that inspire personal and collective action from stakeholders. In a hyper-connected, hyper-competitive global marketplace with more diverse audiences than at any other time in history, success often rests in the power of true collaborative communication. We help clients seize unforeseen opportunities and mitigate unexpected challenges by speaking with total authenticity and clarity, engaging the most critical stakeholders, wherever they are.
As the Founder & Chairperson, Nandita provides the vision and direction for The PRactice. Her views on public relations, based on over twenty five years of experience have helped shape the vision of the Firm and influenced several of its best campaigns. Nandita is focused on establishing a culture of continuous leadership through mentoring and coaching, fostering intrapreneurship and exploring collaborations with affiliates to prepare the Firm for future growth. She leads with the belief that an idea is only as good as its execution, thereby maintaining a close eye on implementation and the last mile. Nandita has served on various prestigious juries to determine excellence in public relations, including the 57th Cannes Lions International Advertising Festival for the PR category; the Sabre Awards India, among others. She is an alumnus of the Fortune/US State Department Global Mentorship Program, where she won the Exxon Mobil-Vital Voices grant for an idea titled “Integrity Decoded”. In 2014, she won the Sabre Individual Award for her contribution to the PR Industry in India. The Award called out The PRactice as "unquestionably one of the best (PR Firms), showcasing a grown up, ethical approach that has served the Firm well in a fast changing marketplace". She was recognised among India’s top 10 women in Public Relations by Reputation Today in 2016. Nandita, in her free time, dabbles in kitchen gardening and exploring the rich legacy of Indian arts and crafts - handloom in particular.
Vice President, Digital Transformation and Communication Design
As Vice President at The PRactice, Sameer helps integrate design concepts with client needs and goals in order to create brand publishing and communication solutions across web, mobile, print and events. He has had a rich and varied career involving roles in advertising, copywriting, and design. His creative work runs the gamut from international to local and includes a restaurant launch in London as well as an award winning website for an ICT startup in rural India. Over the last decade, he has broadened his expertise to include web development and interactive design, as well as the development of complete solutions centered on branding and design. In his spare time, Sameer loves travelling and sampling strange foods in new places. He prefers if those places are also at the ends of roads — the highest town in the Himalayas or the last town in New Zealand at the edge of the Pacific, for instance. He hopes to swing by the Arctic one of these days and is working on overcoming an irrational fear of South America. Reading and animated, long conversations with friends are two other things Sameer thoroughly enjoys.
Senior Media Counsel
As a Senior Media Counsel at The PRactice, Narahari (popularly known as Hari) guides internal teams on media engagement and outreach strategies. He is a seasoned corporate communications professional with over thirty-six years of experience in the field. During the course of a noteworthy career, he has led several global initiatives at organizations such as Wipro, IBM, Dell and Texas Instruments. The Public Relations Council of India recognized his contribution to the profession by inducting him into its ‘Hall of Fame’ in 2011. Hari also contributes to the broader professional community through his other engagements. He is currently the Chairman of the Marketing and Communications Forum of NASSCOM in Karnataka. In between, he manages to find time to teach a Corporate Communications course as a visiting faculty member at two colleges in Bangalore. A fan of vintage Hindi film music, Hari joins a Bangalore karaoke group called ‘Friends of Music’ once a month to belt out hits by Hemant Kumar and Mohammed Rafi, among other legendary singers. In addition to travel and long road trips with his family, Hari likes to follow the ups and downs of the Indian cricket team and comment on these through his blog.
Senior Creative Planner
Sylvia brings over twenty years of advertising industry experience to her role as Creative Planner at The PRactice. She has worked in both Australia and Singapore on a variety of consumer brands spanning financial services, tourism, health insurance, optometry, events, food and wine, retirement living, hospitality, pharmaceuticals, and local government. When it comes to her areas of expertise - integrated brand communications – Sylvia actively looks for an emotional peg to which the communication can be anchored. She believes in the power of collaborative thinking and diverse viewpoints to take an idea from good to exceptional. After a long stint overseas, Sylvia has come home to roost at her peaceful farmhouse just outside Bangalore. Her spare time is devoted to exploring local, organic ingredients to indulge her passion for cooking.
Vice President, Human Resource
Sudipta Gupta brings in an experience of close to 14 years in Human Resources and has been with The PRactice since 2010. Her role involves being a strategic advisor on people matters and driving large initiatives like succession, career planning, leadership development and addressing organizational challenges and issues. Prior to working with The PRactice she has experience in recruitment and HR generalist functions across several firms in the IT Industry.Sudipta holds an MBA in marketing from ICFAI Business School and an Executive Program in Human Resources from IIM Calcutta. Personally she is passionate and committed to various social causes and volunteers with various NGOS for elder care and teaching children. In her free time she also loves meeting people, learning languages and is a true Bollywood Buff.
Vice President, Finance
Meena Bisujaksha is a finance professional with over 17 years of experience, spanning the entire gamut of Finance. She primarily focuses on areas of Business & Financial Planning, Strategy, Financial Accounting & Reporting, Procurement, and Treasury & Risk Management. A graduate from ICFAI University, Meena holds a Masters in Business Administration with a Finance specialization, and has worked at the helm of finance divisions across the Software, Manufacturing and Education sectors. Having joined The PRactice in 2015, Meena has provided key support on all strategic and tactical matters related to budget management, cost-benefit analysis , forecasting etc. She provides the strategic vision and drive required for steady business growth and profitability. Meena is a people person who loves learning and drawing inspiration from those around her. She loves spending time with family, and curling up with a good book in her free time.
Associate Vice President, Technology
Prasad Karat is a Associate Vice President at The PRactice with over 8 years experience. His understanding of public relations comes from his experience of working with clients ranging from enterprise software, technology infrastructure to artificial intelligence and consumer durables. Some of the key brands he has worked with are HPE, SanDisk, Intuit, OnePlus, Amadeus and Sling Media to name a few. Having worked with a wide spectrum of brands and sectors, he has successfully lead client mandates across strategic media relations, stakeholder engagement, research and analysis, and internal communications. He currently oversees the Bangalore operations and works closely with several organizational functions like HR and finance. Prasad was recognized with a “Special Mention” among the list of Top 30 Under 30 Professionals by PR Moment in 2017. Prasad is a Post Graduate in Communications from the Christ University, Bangalore.
Associate Vice President, Consumer
Smakshi A communications specialist with over 14 years experience in marketing and communications. She has worked with clients such as Federation of Quebec Maple Syrup Producers, Oxford University Press, Singapore Tourism, DTZ (Now Cushman & Wakefield), Collins India, Mercer, HP to name a few. With a deep understanding of the dynamic and vast consumer market in India, Smakshi is responsible for developing communications plans, crafting successful brand communication campaigns and overlooking execution of the activities for clients across the consumer vertical. Smakshi has also worked at Turner International India Pvt. Ltd., parent company of Cartoon Network, POGO, CNN International, HBO and WB. Smakshi is a graduate in Journalism & Mass Communication from Indraprastha University, Delhi.
Associate Vice President, Technology and Consumer
Suhas is an accomplished public relations professional. He has been strategizing and executing award winning campaigns for clients across Food, FMCG, Real Estate, Education and Defense for 10 years. Suhas has led the communications mandate for multiple government projects in India and has an in-depth understanding of public affairs and government relations. Suhas has made a high-level commitment to upgrading communications skills by undergoing Porter Novelli’s formal training in Basic Account Management and Executive Account Management Program. He holds a Certificate in Community Leadership from John Curtin Leadership Academy (Australia) and Bachelor of Arts in Mass Communication from Curtin University, Australia. Suhas was recently recognized as one of India’s best public relations professionals under the age of 40 by Reputation Today and PRCAI.
Associate Vice President, Social Innovation
Vibha Sharma is a Associate Vice President at The PRactice with over 14 years experience in the field of communications. Her understanding of public relations comes from her experience of being a TV journalist for more than a decade where she worked with media houses like India Today and the Times Group. Vibha has also developed branded content for many e-commerce websites and has been the Group Editor of an international marketing research firm where she curated international business conclaves in Dubai & Hong Kong on luxury & technology with more than 150 corporates as participants. She has a variety of interests and is also a certified Integrated Marketing professional with a Masters in Mass Communication & Journalism. This is Vibha’s second stint at The PRactice. In her first stint, she handled clients like the Almond Board of California, Wakefit and The Hong Kong Tourism Board.
At The PRactice, we have entered into a number of associations, partnerships and pro-bono projects simply because we believe in what they are attempting to do in society and public life, and we want to do our part in the community we all share.
An NGO working towards palliative care in India, we advise them on brand refresh, strategic media relations and digital engagement to meet the objective of creating awareness on the need for palliative care in India.
Preserving the legacy of legendary journalist, Prem Bhatia, the Trust seeks to promote journalistic excellence in India. We work with them on branding, communication and media relations for its annual event, recognising and celebrating excellence in Journalism.
The PRactice wins one Gold Award for FICCI – ILIA and one Bronze Award for Amazon Devices #getsmartwithAlexa Campaign in Kaleido Awards
Our PRactitioners, Upasana, Malavika, Aaron and Asavari feature in the Godrej PRmoment India’s 30 under 30
Our PRactitioner, Suhas Tadas, features in the Reputation Today 40 Under Forty list of PR professionals for 2019
Our Founder & CEO, Nandita Lakshmanan, is included in the Reputation Today Power 50 list of PR professionals
Two young PRactitioners, Suhas and Akshita, make us proud, by winning the Young Pride Challenge
Three PRactitioners, Akshita, Suhas, and Yamini, feature in the Godrej PRmoment India’s 30 under 30
Our campaign for HP Inc nominated for the Sabre Awards APAC
Our work for The Handloom School, nominated for the Sabre Awards APAC
Two PRactitioners, Varsha and Charitha, are runners-up in the Young Pride Challenge
Our work for Oracle is nominated for the Most Impactful Media Campaign at the Fulcrum Awards
Our work for Smile Train is nominated for Fulcrum Awards
Ritika features in the Godrej PRmoment India 30 under 30
Our Chairperson, Nandita Lakshmanan, wins the Individual Achievement Award at Sabre Awards APAC
Nicorette, winner of the Gold Sabre Awards APAC
The PRactice becomes the first Indian PR agency to be nominated for Cannes
The PRactice wins 2 silver awards for Corporate Collaterals at PRCI
Our CEO, Nandita Lakshmanan, is invited to be a part of the jury at Cannes Lions
PRactitioner Julie is runner-up at the PR Week Awards
The PRactice awarded a certificate of excellence for the MSN India campaign
The PRactice awarded a certificate of excellence as New Consultancy of the Year