At The PRactice, we believe Public Relations is transitioning from a marketing to a management discipline. This approach leads us to view the entire stakeholder ecosystem to create coherence, and build relevance. In this way, we sustain relationships of deeper significance that inspire personal and collective action of stakeholders. In a hyper-connected, hyper-competitive global marketplace with more diverse audiences than at any other time in history, success often rests in the power of true collaborative communication. We help clients seize unforeseen opportunities and mitigate unexpected challenges by speaking with total authenticity and clarity, engaging the most critical stakeholders, wherever they are.
With strength of experience, diversity of backgrounds and a passion for ‘What Next’, our people are Strategists, Planner
Porter Novelli is a leading global public relations firm, part of the Omnicom Group.
In January 2004, The PRactice and Porter Novelli became exclusive Brand Partners.
This association has a two pronged advantage:
For India based clients, it brings access to Porter Novelli’s vast expertise and resources in global media relations, digital and social media, and analytics and measurement.
For clients who are headquartered outside of India, the partnership ensures seamless integration of multinational client programs with Indian realities.
At The PRactice, we have entered into number of associations, partnerships and pro-bono projects simply because we believe in what they are attempting to do in society and public life, and we want to do our part in the community we all share.
Using Carnatic Vocal music for building bridges of communication with Autistic children has been a passion for the renowned Bombay Jayashri, and we are proud to be able to work with her initiative in every way we can, via storytelling and communication support.
An NGO working towards palliative care in India, advising them on brand refresh, strategic media relations and digital engagement to meet the objective of creating awareness towards need for palliative care in India.
The Trust preserves the legacy of Prem Bhatia, the legendary journalist, and seeks to promote journalistic excellence in India. We work on branding, communication and media with the Trust at its annual event that recognises and awards excellence in Journalism.
We were delighted to work with this unique school aiming to preserve India's refined textile art by training young weavers of the future, and promoting handloom as part of India's precious heritage. The PRactice helped the School with branding and communications, helping it share its academic program with the world.
Two young PRactitioners, Suhas and Akshita, make us proud, by winning the Young Pride Challenge
Three PRactitioners, Akshita, Suhas, and Yamini, feature in the Godrej PRmoment India’s 30 under 30
Our campaign for HP Inc nominated for the Sabre Awards APAC
Our work for The Handloom School, nominated for the Sabre Awards APAC
Two PRactitioners, Varsha and Charitha, are runners-up in the Young Pride Challenge
Our work for Oracle is nominated for the Most Impactful Media Campaign at the Fulcrum Awards
Our work for Smile Train is nominated for Fulcrum Awards
Ritika features in the Godrej PRmoment India 30 under 30
Our Chairperson, Nandita Lakshmanan, wins the Individual Achievement Award at Sabre Awards APAC
Nicorette, winner of the Gold Sabre Awards APAC
The PRactice becomes the first Indian PR agency to be nominated for Cannes
The PRactice wins 2 silver awards for Corporate Collaterals at PRCI
Our CEO, Nandita Lakshmanan, is invited to be a part of the jury at Cannes Lions
PRactitioner Julie is runner-up at the PR Week Awards
The PRactice awarded a certificate of excellence for the MSN India campaign
The PRactice awarded a certificate of excellence as New Consultancy of the Year