Municipal Corporation of Gurugram

Share The Good Q2 FY18 – An Integrated Campaign for Systematic Voter Education and Enrollment Program for Municipal Corporation of Gurugram

Team MCG comprising of Suhas Tadas, Anirudh Chouhan, Anindita Mukhopadhyay, Sashi Ghising, Vivek Sahai, Raju Dangol, Manjesh K M, Ramsha Alam and Devaraju M L wanted to wanted to raise awareness about the upcoming municipal elections and encourage voter participation. Their efforts resulted in a 55.7% Voter turnout against the 43% estimate; 120 creatives, 2 big events and 6000 people directly engaged, 100 hoardings and 2 million eye-balls, 12 celeb videos shot and edited by team, videos played in PVR Chain of movie halls, 60 creative Tweets and Facebook Posts, 30 Media stories and 10 million+ impressions.

Here’s what PRactitioners had to say….

“Working with govt bodies is completely a different ball game. But the team really come together and delivered in terms of higher voter turnout, which is amazing. Initiatives like this can make huge impact on higher level as well.”

“Brilliant display of successful integration!”

“The team was able to quickly deal with dire situations and reach the other side with a better result than what was expected. They definitely deserve the win because it’s not easy to change the behaviour of people.”

“Creating awareness is a job which no one likes to do and that also just to vote. It is a great initiative to get a say in your Municipality.”

“Integrated and well synchronized work between the client servicing and the digital team for an important nation building activity”

“The team managed to successfully deliver and make our foray into a completely new sector – local government. The team has worked extremely hard and with extensive effort to understand, appreciate and make sense of a complex environment and address needs of a new set of stakeholders, with who we have never worked before. There were several challenges and yet the team dealt with everything with calm and patience and made it happen!”

Congratulations Team MCG Keep up the good work….

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