years of
safeguarding reputation in
21st Century market realities

At The PRactice, our integrative process drives creative tension between multiple disciplines to design unique solutions to the challenging market realities of the 21st Century.

  • Brand Communications
  • Corporate Social Responsibility
  • Employee Communications
  • Reputation Management

Our Expertise

We serve our clients under four practice areas.


We help build resonance for a brand at its launch...



We believe that technology becomes relevant...


Communication Showcase

Integrated Innovation

Smile Train

With Smile Train India, we ran a year-long integrated campaign called the Smile Torch, using solutions in strategic media, digital engagement, design, videos, and stakeholder engagement. This was to build awareness and dispel myths about cleft lip and palate. This campaign reached millions of people and helped the organisation cement its position as India's leading cleft charity in its 20th year of operations.


For AMD, we created a coffee table book to feature the top 50 tenured employees in India. This included a photoshoot, interviews, and a personalised cover for each employee. The response was phenomenal, with praise coming in from the global CEO, Lisa Su.

A supportive workplace culture is the bedrock of a healthy workplace. Our culture is created, reinforced, and sustained by positive relationships, free thinking and open communications, that lead to innovative work.