Smile Train and Parle

Share The Good Q4 FY18 – Smile Train and Parle

Smile Train

Team Smile Train comprising of Akshita Agrawal, Sukhmani Bikram, Farooque Shaikh and Riddhima Sethi wanted to build visibility for Smile Train’s completion of 5 lakh surgeries despite having Aishwarya Rai Bachan as their Brand Ambassador. Their efforts resulted in front coverage in HT City, visibility in financials, Mainlines, Electronic and lifestyle publications. All in all it was a campaign that went over and above the client’s brief to build visibility by forging partnerships with influencers and stakeholders.

Here’s what PRactitioners had to say….

“This story had a positive impact on the society, something worth celebrating as Smile Train made an impact on so many lives and the event got good coverage.”

“A campaign that went over and above the client’s brief to build visibility by forging partnerships with influencers and stakeholders.”

“The team worked very hard and the way they got Smile Train limelight despite Aishwarya Rai there, commendable indeed!”

“The campaign was executed well with some smart thinking and change in strategy despite some challenges initially.”

Parle

Team Parle comprising of Urvika Pandey, Aaron Dias, Sandhya Verghese and Anjali Ray managed to sustain the momentum built last year for Parle by bringing new focus to their strong positioning in the FMCG space and their hero brands. Their objective was to reinvigorate Parle’ s brand image as a young, vibrant and contemporary brand. Their efforts not only exceeded the client’s expectations but also resulted in Parle becoming one of the most trusted brands, ranked at no.7 compared to rank 54 last year in ET Brand Equity’s Most Trusted Indian Brands List, moving ahead of Britannia. The teams ability to get around issues and still manage to garner amazing coverage is commendable. The story ideas generated were great and really appreciated by the client as well. With time the team has built a strong connection with Parle, where they are even consulted before making marketing decisions as well. Their superior client relations also brought in additional business for The PRactice.

Here’s what PRactitioners had to say….

“Amazing work coupled with some fabulous results!! We all can take out a leaf from this work and replicate it in our mandates. Great learning!!”

“Because they have managed to reinvigorate Parle’ s brand image as a young, vibrant and contemporary brand.”

“Great ideas. Great results. Great presentation!”

“Because their campaign started with a no agenda, and it turned out to be something that was really good! Commendable job by the team!”

“Their ability to get around issues and still manage to garner amazing coverage. The story ideas generated were great and really appreciated by the client as well.”

“For an amazing video that presented their work in a really engaging and enjoyable manner.”

Congratulations Team Smile Train and Team Parle, Keep up the good work….

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