Proprietary tools

We excel in areas of Stakeholder Management, Influencer Management, and Listening & Monitoring with the help of state-of-the-art mechanisms at our disposal. These proprietary tools and platforms are designed to identify opportunities and provide valuable insights.


CUBE is our proprietary stakeholder insights and media monitoring platform, designed to help PRactitioners build capacities and achieve performance excellence in their work.

Listening and

Our platform allows for online listening of stakeholder interests in conversations, stories, reactions, and engagement across multiple channels. This is key to assessing campaign targeting and effectiveness.


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The PRactice is working to evangelize stakeholder engagement.

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