The PRactice today announced that it has hired Shubhankar Nath as Vice President, Digital to grow and strengthen its digital practice. He will be responsible for strategic direction, strengthening and expanding the Digital practice by building strong internal and external capabilities.
Shubhankar brings over 10 years’ experience across digital, advertising, mobile technology & financial services. He has worked extensively on sectors as diverse as automobile, healthcare, technology, FMCG and consumer durables. He has closely seen the evolution of the digital medium in India and gained hands on experience across its offerings, right from strategic perspective to on ground execution.Prior to joining The PRactice, he was working with Blippar (a visual discovery app company) as AVP – Strategy, Planning & Analytics.
Shubhankar holds a MBA degree (Finance & Marketing) from University Business School, Panjab University.