Our Culture

We have proven excellence in client servicing, winning awards, high retention rate of clients, and employee centricity. This, along with our values of respect, integrity, professionalism, and learning, create a unique environment which we call The PRactice’s Culture.

our values


Respect is an outcome of the reputation we enjoy: that of trusted partner, expert in public relations, and a beacon of professionalism and integrity.


We work with organisations whose values reflect our firm’s. We do not promise more than we can deliver; as a result we often meet and exceed expectations.


Professionalism to us includes accountability, initiative, punctuality, responsiveness, and delivery on promises. It is not limited to client relationships, but also in how we interact as colleagues.


Learning keeps us humble and promotes meritocracy in the firm. Our knowledge of social, economic and political environment is key to the trusted counsel we provide, and therefore, the work we execute.


We lead, we question status quo, throw up ideas and find solutions. We believe in open doors and honest opinions. We take pride in our clients and ownership for our work. We follow a truly non-hierarchical organization structure and this elevates our level of responsibilities at The PRactice.

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Our employees

learning & development


Through the use of strategic planning principles, we help develop the skills to build a well-articulated, integrated plan for a new business or to farm existing businesses.

CORe Applied Learning Centre

Our e-learning platform is designed to equip you with the skills needed to grow as enabled PRactitioners.

The Big Picture

Tackling topics and cases in sync with our training modules, to help PRactitioners see the relevance and application of these topics.

Leading with Impact

This mentorship program is aimed at enabling PRactitioners to work at their best level, and demonstrate performance excellence in everything they do as leaders within the organization.

Healthy Work

The PRactice is committed to provide a work environment that ensures every employee is treated with dignity and respect, and afforded equitable treatment.

The Company is also committed to promote a work environment that is conducive to the professional growth of its employees and encourages equality of opportunity.

This policy is meant to provide protection against sexual harassment of employees at the workplace, for the prevention and redressal of complaints of sexual harassment, and for matters connected therewith. The Company will not tolerate any form of sexual harassment and is committed to take all necessary steps to ensure that employees are not subjected to any form of harassment.

Diversity &

The PRactice is committed to social justice in the elimination of organizational structures and actions that oppress, exclude, limit or discriminate on the basis of race, gender, ethnicity, financial ability, sexual orientation, religion, disability or age. The PRactice will make every effort to make its employee workforce representative and reflective of the communities in which its services are provided.

The PRactice will endeavour to ensure that the workplace, all policies, procedures and practices are free of deliberate or unintentional (systemic) barriers so that no one is disadvantaged.