Communicating with a changing workforce
There is ample research to show that well-managed employee communication improves employee engagement and consequently, business performance. But employee communications doesn’t work in isolation; it succeeds only when it is aligned to an organization’s business and values, and is driven in synergy between human resources (HR) and corporate communications functions.
That being said, each one has a distinct role to play. HR’s primary responsibility is to design systems and processes to derive an organisation’s people agenda from the overall business strategy. However, HR also needs to facilitate “conversations” between the organization and its people, and amongst employees themselves.
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