Stakeholder Engagement – The Complex Web of Influence

It’s hard to find an organization that disagrees with the idea that stakeholder engagement matters to organizational success. However, very often, while the concept exists in an organization’s vocabulary, it is an afterthought in strategy and action.

At the heart of Public Relations, lies stakeholder engagement. However, over the last few decades, as the definition of Public Relations reduced to media relations, most practitioners started to conflate media relations with stakeholder engagement, rather than as one part of a larger equation.

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