Ever since its launch in November 2022, ChatGPT has set the tech world ablaze with speculation over its potential to replace jobs, dethrone search engines, and restrict human creativity. In the process it has amassed 100 million monthly active users.
ChatGPT is a chatbot by Open.AI that employs Artificial Intelligence and Machine Learning to deploy virtual conversations with remarkable accuracy. According to reports, users experimenting with ChatGPT have tasked it to write poems, compose music, and even develop movie scripts—all of which were generated in highly logical, cohesive and contextual forms.
Like all AI platforms, ChatGPT can be used to eliminate mundane, repetitive tasks and help employees focus on more important responsibilities.
ChatGPT’s impact on businesses
With digital transformation becoming mission critical for organizations, leveraging the power of AI can be a game-changer. Thus, businesses can leverage ChatGPT’s ability to handle customer service inquiries. The model can be trained to understand and respond to a wide range of customer queries, allowing businesses to automate their customer service process, leading to cost savings for companies and faster response times for their customers.
ChatGPT can benefit businesses also through its language processing capabilities. The tool can be used to analyze customer feedback, social media posts, and other forms of customer data to gain insights into customer preferences and trends. This information can be used to improve product development, marketing strategies and overall customer experience.
Chatbots and virtual assistants powered by ChatGPT can be integrated into websites, mobile apps and other digital platforms. These chatbots provide customers with quick and convenient access to information and services, leading to increased satisfaction and loyalty. Additionally, ChatGPT can automate repetitive tasks such as data entry and document generation, increasing efficiency and reducing the need for manual labour.
ChatGPT and Public Relations
The impact of ChatGPT on Public Relations is set to be substantial as it offers a cutting-edge tool for PR firms to interact with their stakeholders. ChatGPT can enhance the efficiency of PR by swiftly and accurately addressing customer inquiries, media requests, and other stakeholder questions. It can also eliminate creative blocks, providing a fillip to practitioners to create high-quality content. Additionally, ChatGPT can be utilized to analyze large amounts of data, identify trends, and provide insights that can inform PR strategies and campaigns. This can lead to more targeted and effective PR efforts that better resonate with audiences. Finally, ChatGPT can also be integrated into websites, social media platforms, and other digital touchpoints, providing an always-on, automated PR presence.
Ethical Concerns
The use of ChatGPT and other AI-powered technologies raises ethical considerations. One concern is the potential for bias in the data used to train these models, which can result in discriminatory outcomes in customer service interactions. The use of chat GPT raises significant ethical concerns, particularly with regards to the dissemination of false information. The human-like nature of its responses makes it challenging for individuals to differentiate between machine-generated responses and those originating from a real person, increasing the risk of the spread of misinformation.
Additionally, the use of ChatGPT and other AI technologies may lead to greater surveillance of customers and employees and businesses need to be transparent about their data collection and usage practices and comply with relevant laws and regulations.. Another aspect to consider is consent. The data ChatGPT feeds itself is from a gamut of sources, regardless of whether the information used is from private files or openly available documents.
Businesses must consider these ethical concerns and have a plan in place to address them.
Future of AI: ChatGPT & Others
With many tech companies launching similar AI-enabled tools, the adoption of advanced chatbots across industries is certain.
However, it is important to keep in mind that ChatGPT is a tool in the hands of professionals and cannot replace human effort.
While certain areas within PR or journalism are ripe for disruption with AI-based systems, there is much that AI applications will find hard to replicate. The AI-based chatbot can simplify news, but there is nothing to match eyes and ears on the ground as per experts who have tested the tool.
The technology comes with multiple limitations such as basing its result on dated information, and giving inaccurate or sometimes straight-out wrong responses. While it is technologically advanced, it is not emotionally intelligent. Businesses should view ChatGPT as a valuable tool in their arsenal, but not as a replacement to the creativity and strategic thinking that only human beings can bring to the table.
