We believe that the relevance of technology lies in its human dimension. With a commitment to audience research and data immersion, we stay ahead of the latest developments and trends to help audiences understand the value offered, and drive adoption of technologies among stakeholders. Our breadth of experience in a range of markets helps us simplify complex technology messaging to achieve a consumer connect for our clients.
We supported Amadeus Labs with a useful reference guide for new-joinees at the organization, which later also served as a supporting document for their Great Place To Work submission. Written and illustrated in a story-book format, this informational coffee-table book tells us all about Ishaan, a fictional employee, and his experience of joining Amadeus Labs.
We worked to raise awareness on the wide spectrum of Blockchain solutions, and its potential uses beyond Fintech. Our campaign, #ItsAllAboutBlockchain, addressed many common Blockchain myths through effective messaging, including an exciting jingle created to better explain the technology and its impact on various industries.
We created an online survey for Adobe to help understand the impact of technology on our work. Conducted across seven APAC countries, the ‘Future of Work’ survey targeted 18+ aged employees, across different sectors, working on a computer daily. The results of which highlighted technology’s role in enabling productivity and improving efficiency.
We supported the estimated growth of regional language internet users in India by facilitating a collaboration between content owners, content creators and content enablers. This helped form a unified ecosystem that mutually works together to overcome issues and challenges, thereby ensuring the growth of the regional language technology industry.
We worked with the Siemens India team to increase its Share of Voice in the media by over 40%. Through a focused strategic media relations programme, we were able to evolve the Company’s perception amongst stakeholders, from a traditional engineering firm, to being a leader in industrial digitalization.
We raised brand awareness for CreditVidya with a 360 degree public relations program, positioning them as the leading alternative data-based credit underwriting firm in India. Increased stakeholder visibility resulted in an influx of business leads and the founders being identified as strong thought leaders within the retail lending and startup space.
We built a robust influencer management program to engage stakeholders beyond the technology sphere. With influencers from different genres, such as lifestyle, food, art and photography, creating content for Samsung, we showcased the technical features of the Samsung Galaxy S9 Sunrise Gold in a more glamorous, consumer-friendly way.