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About
About Us
Our Network
Our Team
Clients
Expertise
Our Solutions
Our Programs
Awards and Accolades
Work
Smile Reports
Case Studies
Communication Design
Careers
Life at The PRactice
Our Values
Become a PRactitioner
Viewpoint
Contact Us
Viewpoint
Our insights on issues that matter
Pointed views on what’s happening in the industry
15 Aug, 2015
Of List Makers and Publishers
Why Brand India Doesn’t Need the Touchy Indian
15 Jul, 2015
Of Natives, Immigrants and Others
History Lessons for Digital Marketers
Getting a Grip on Digital
15 Jun, 2015
The Sociology of Responsibility in India
The Policing Role of Civil Society
The Hard Business of Doing Good
For People, Planet & (ultimately) Profit
Doing Good and Talking About it
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