The Impact of Social Investment
Omidyar Network is a philanthropic investment firm specializing in impact investing with an aim to bring both social change and a return on the capital. The company believes that every person has the power to make a difference, and works at creating opportunities for individuals to capitalize on and generate positive returns for the individual, the family and the community at large.
While impact investing has gained a lot of ground in India over the last several years, the sector as a whole remains poorly understood. Omidyar Network has emerged as a key investor in a field with only a few recognized players thus far. The PRactice was asked to create a campaign that would highlight Omidyar Network’s unique approach to investing and its significant social impact.
The team focused the communication on creating awareness about the sector in general, and in particular on the principles of individual empowerment that Omidyar Network bases its investment philosophy on. The approach creates a very definite social impact and the returns are both communal and financial. This messaging was the basis for interacting with several leading media houses and journalists covering this sector, and it succeeded in garnering extensive media coverage for the company. The team helped set up relationship meetings between senior editors and key spokespeople from Omidyar Network to develop a direct rapport. Additionally, strategically planned events, conferences and reports helped focus the spotlight of the key stakeholders.
There was wide coverage in publications such as The Times of India, The Economic Times, The Hindu Business Line, Financial Chronicle, Business Today, Entrepreneur, and The Impact Investor, to name a few. This along with extensive stakeholder participation helped build top of the mind recall for Omidyar Network and went a long way in establishing the company as a leader in the impact investment space.