in adding value
We offer integrated services that strengthen our offering. We help our clients articulate their brands to stay ahead in a hyper-connected, sensitive marketplace. We do this by navigating the complexities around brand behaviour, accountability, and trust.
The PRactice is focused on building a sustainable business, with an ever-growing client portfolio underlined by the philosophy of growth through retention.
Our solutions and programs help our clients seize unforeseen opportunities and mitigate unexpected challenges and speak with total authenticity and clarity, engaging the most critical stakeholders, wherever they are.
We are an experienced PR firm with more than two decades of presence in the industry. We have offices in Delhi, Mumbai and Bangalore, and a network spread across 160 cities in India. Our team of professionals is highly skilled in providing agile, responsive services and has an excellent understanding of the client’s business needs and their stakeholders. We strive to build great relationships with all stakeholders and ensure that the client’s message is conveyed to the right audience.
We come from diverse backgrounds, bound by common values, with a unified purpose of safeguarding the reputation of our clients. Our collaborative and integrated working environment fosters smarter, effective and creative strategies for better impact and outcomes.
As the Founder and Chairperson, Nandita provides the vision and direction for The PRactice. Her views on public relations, based on over 25 years of experience, continue to shape the vision of the firm and influence several of its best campaigns. Nandita is focused on establishing a culture of continuous leadership through mentoring and coaching, fostering intrapreneurship and exploring collaborations with affiliates to prepare The PRactice for future growth.
Founder & CEO
Prasad Karat’s understanding of public relations comes from his rich experience working with clients ranging from enterprise software, technology infrastructure, artificial intelligence mobility, and consumer durables. Having worked with a wide spectrum of brands and sectors, he has successfully led client mandates across strategic media relations, stakeholder engagement, research and analysis, and internal communications.
Vice President
With over two decades of experience in communications, Kruti has developed a deep understanding of marketing, brand positioning, public relations, and content development. Having worked with high-profile clients in the consumer and consumer technology space, her expertise spans across diverse communications functions, with a proven ability to shape brand narratives and drive impactful outcomes for clients.
Vice President
Meena Bisujaksha is a finance professional and she primarily focuses on areas of Business & Financial Planning, Strategy, Financial Accounting & Reporting, Procurement, and Treasury & Risk Management. A graduate from ICFAI University, Meena holds a Master in Business Administration with a Finance specialization, and has worked at the helm of finance divisions across the Software, Manufacturing and Education sectors.
Vice President - Finance
As a Senior Media Counsel at The PRactice, Narahari guides internal teams on media engagement and outreach strategies. He is a seasoned corporate communication professional with over 36 years of experience in the field. He has led several global initiatives at organizations such as Wipro, IBM, Dell, and Texas Instruments during the course of his illustrious career.
Senior Media Counsel
Zach a seasoned professional and entrepreneur in the communications industry, founded Alphabet Consulting and co-founded Six Degrees PR, both later acquired by WPP's BCW, where he was Chief Strategy Officer, APAC. His commitment to industry impact led to a strategic investment in The PRactice in February 2024. Zach's extensive experience spans sectors from IKEA, HUL to Microsoft and Nokia. His influence extends beyond PR and digital, encompassing political campaigns, advocacy, and government relations. Formerly President at Text 100 India (now Archetype), he managed multiple businesses and initiated global resource optimization strategies.
Managing Partner
Rishi has more than 26 years of experience in the public relations and communications industry. He has been an independent consultant for the last one year, since leaving his position as the Chief Client Officer for BCW in the APAC region in 2022. Rishi had Co-Founded Six Degrees PR in 2009 after leaving Text100 as Managing Director for India and has worked for Genesis and Perfect Relations during his public relations career. Rishi is a specialist in technology and corporate communications for Indian and Global organizations. He has been a consultant on mandates like Deloitte, IKEA, Pepsico, Lufthansa, PayU, American Express and Ather Energy amongst others. Rishi holds an MBA degree in marketing and is based out of Delhi.
Managing Partner
