Leading Public Relations
from your Boardroom

At The PRactice, we believe Public Relations is transitioning from a marketing to a management discipline. This approach leads us to view the entire stakeholder ecosystem to create coherence, and build relevance. In this way, we sustain relationships of deeper significance that inspire personal and collective action of stakeholders.

With significance you become essential, with connection you become accessible.

In a hyper-connected, hyper-competitive global marketplace with more diverse audiences than at any other time in history, success often rests in the power of true collaborative communication. We help clients seize unforeseen opportunities and mitigate unexpected challenges by speaking with total authenticity and clarity, engaging the most critical stakeholders, wherever they are.

Communications with empathy and insight.

With deep collaboration and collective thinking in partnership with clients and stakeholders, Public Relations is the Art and Science of connecting ideas, issues, and people, while building relationships that help businesses achieve success. The PRactice believes in developing simple and executable ideas, using broad experience, and insightful data science, to innovate in ways others cannot.

A Culture of Service Excellence

In our relentless pursuit of excellence in everything we do, we do not forget the primacy of high professional standards, and the core value of kindness and respect in our dealings.
We encourage our people to speak their minds.
We believe in being grounded and objective about our work.
We encourage them to constantly learn and bring new insight to their work.
We believe a good idea can come from anywhere.

Team

With strength of experience, diversity of backgrounds and a passion for ‘What Next’, our people are Strategists, Planners, Listeners, Engagers, Curators and Custodians.

Nandita Lakshmanan
Nandita Lakshmanan
Founder & Chairperson
Vivek Rana
Vivek Rana
Chief Executive Officer
Abhijit Kaur
Abhijit Kaur
President, Consumer
Jayanthi Sethuraman
President, Technology
Luna Biswas
Luna Biswas
Vice President, Emerging Sectors & Life Sciences
Rajneesh Chowdhury
Rajneesh Chowdhury
Vice President
Rishu Sharma
Rishu Sharma
Vice President, Technology
Sukhmani Bikram
Sukhmani Bikram
Vice President, Social Innovation
Maya
Maya George
Vice President, Content
Shubhankar-profile
Shubhankar Nath
Vice President, Digital
Sameer Rajadnya
Sameer Rajadnya
Vice President, Communication Design
Narahari
Narahari KS
Senior Media Counsel
Sylvia
Sylvia Mason
Creative Planner

Porter Novelli – Global Alliance

Porter Novelli is a leading global public relations firm, part of the Omnicom Group.
In January 2004, The PRactice and Porter Novelli became exclusive Brand Partners.
This association has a two pronged advantage:
– For India based clients, it brings access to Porter Novelli’s vast expertise and resources
in global media relations, digital and social media, and analytics and measurement.
– For clients who are headquartered outside of India, the partnership ensures seamless integration
of multinational client programs with Indian realities.

Our network

Foundation

The PRactice was founded in 2000 by Nandita Lakshmanan, with a vision
to take Public Relations into the boardroom.

In our view, Public Relations needs to evolve into a management function and its practitioners have to stop viewing media coverage as the sole lynchpin of organisational communication.
The vision holds greater significance in today’s evolving millennial marketplace. We understand this changing landscape, and provide creative and strategic counsel that gives Public Relations its rightful place in the boardroom.

2014

nPicture7Individual Achievement Award

2013

nPicture7SABRE Gold for Nicorette

2012

nPicture5First Indian PR agency shortlisted for Cannes

2010

nPicture42 silvers – Corporate Collaterals

2010

nPicture5Nandita is invited to sit on Cannes jury

2009

nPicture2Julie Joseph is the first runner-up for a pr week award

2003

nPicture2Certificate of Excellence MSN India Campaign

2002

nPicture2Certificate of Excellence New Consultancy of the year