Leading Public Relations
from your Boardroom
With significance you become essential, with connection you become accessible.
In a hyper-connected, hyper-competitive global marketplace with more diverse audiences than at any other time in history, success often rests in the power of true collaborative communication. We help clients seize unforeseen opportunities and mitigate unexpected challenges by speaking with total authenticity and clarity, engaging the most critical stakeholders, wherever they are.
Communications with empathy and insight.
With deep collaboration and collective thinking in partnership with clients and stakeholders, Public Relations is the Art and Science of connecting ideas, issues, and people, while building relationships that help businesses achieve success. The PRactice believes in developing simple and executable ideas, using broad experience, and insightful data science, to innovate in ways others cannot.
A Culture of Service Excellence
In our relentless pursuit of excellence in everything we do, we do not forget the primacy of high professional standards, and the core value of kindness and respect in our dealings.
We encourage our people to speak their minds.
We believe in being grounded and objective about our work.
We encourage them to constantly learn and bring new insight to their work.
We believe a good idea can come from anywhere.
With strength of experience, diversity of backgrounds and a passion for ‘What Next’, our people are Strategists, Planners, Listeners, Engagers, Curators and Custodians.
Founder & Chairperson
Chief Executive Officer
Vice President, Consumer
Vice President, Emerging Sectors & Life Sciences
Vice President, Technology
Vice President, Social Innovation
Vice President, Content
Vice President, Digital
Senior Media Counsel
Porter Novelli – Global Alliance
In January 2004, The PRactice and Porter Novelli became exclusive Brand Partners.
– For India based clients, it brings access to Porter Novelli’s vast expertise and resources
in global media relations, digital and social media, and analytics and measurement.
– For clients who are headquartered outside of India, the partnership ensures seamless integration
of multinational client programs with Indian realities.
The PRactice was founded in 2000 by Nandita Lakshmanan, with a vision
to take Public Relations into the boardroom.
In our view, Public Relations needs to evolve into a management function and its practitioners have to stop viewing media coverage as the sole lynchpin of organisational communication.
The vision holds greater significance in today’s evolving millennial marketplace. We understand this changing landscape, and provide creative and strategic counsel that gives Public Relations its rightful place in the boardroom.
Individual Achievement Award
SABRE Gold for Nicorette
First Indian PR agency shortlisted for Cannes
2 silvers – Corporate Collaterals
Nandita is invited to sit on Cannes jury
Julie Joseph is the first runner-up for a pr week award
Certificate of Excellence MSN India Campaign
Certificate of Excellence New Consultancy of the year