WE ARE INDIA’S MOST RESPECTED PUBLIC RELATIONS FIRMCommitted to safeguarding Client Reputation in the twenty-first century market realities, we believe Public Relations is a crucial management discipline. We innovate and develop insightful approaches to sustain complex and dynamic stakeholder relationships.
Hackers are actively pursuing potentially damaging information, ranging from financial data (customer and internal) to trade secrets, products in development, legal and personal data, controversial documents and more.
A startup that does not understand its ecosystem players and their impact could well be caught on…
Vivek Rana, CEO, The PRactice points out “Agencies may be getting bigger budgets or retainers but a large chunk of that is often allocated to paid media space or coverage. So perhaps out of a Rs 20 lakh retainer, you may be spending as much as Rs 18 lakh on paid exposure, in which case your revenues are not really increasing.”
Arijit Sengupta, vice president – public advocacy, The PRactice points out that, “ ‘Brand purpose’ is often correctly reflected in the life time value (LTV) of the brand. The LTV of a brand cannot simply be purchased or force fed by way of mass media. It is an organic process that needs careful and nuanced consideration over a significant amount of time.