WE ARE INDIA’S MOST RESPECTED PUBLIC RELATIONS FIRM

Committed to safeguarding Client Reputation in the twenty-first century market realities, we believe Public Relations is a crucial management discipline. We innovate and develop insightful approaches to sustain complex and dynamic stakeholder relationships.
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Cybersecurity and Corporate Reputation

Rajneesh Chowdhury

Hackers are actively pursuing potentially damaging information, ranging from financial data (customer and internal) to trade secrets, products in development, legal and personal data, controversial documents and more.

Blog

Navigating Success for Startups in Twenty First Century Market Realities

Rajneesh Chowdhury

A startup that does not understand its ecosystem players and their impact could well be caught on…

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News

THE Rs. 2000 CR OPPORTUNITY… AND HOW TO GET THERE

Vivek Rana, CEO, The PRactice points out “Agencies may be getting bigger budgets or retainers but a large chunk of that is often allocated to paid media space or coverage. So perhaps out of a Rs 20 lakh retainer, you may be spending as much as Rs 18 lakh on paid exposure, in which case your revenues are not really increasing.”

News

Do Indian companies misunderstand brand purpose?

Arijit Sengupta, vice president – public advocacy, The PRactice points out that, “ ‘Brand purpose’ is often correctly reflected in the life time value (LTV) of the brand. The LTV of a brand cannot simply be purchased or force fed by way of mass media. It is an organic process that needs careful and nuanced consideration over a significant amount of time.

Client Testimonial

Vandana Shenoy

Corporate Communications Director India, Oracle