WE ARE INDIA’S MOST RESPECTED PUBLIC RELATIONS FIRM

Committed to safeguarding Client Reputation in the twenty-first century market realities, we believe Public Relations is a crucial management discipline. We innovate and develop insightful approaches to sustain complex and dynamic stakeholder relationships.
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Blog

Smarter than it seems: Unilever’s resolve to never work with influencers who buy followers.

Shirin Rai Gupta

‘Influencer marketing’ is nothing new. But as the internet continues to remodel marketing landscapes, and brands evolve…

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Blog

Cybersecurity and Corporate Reputation

Rajneesh Chowdhury

Hackers are actively pursuing potentially damaging information, ranging from financial data (customer and internal) to trade secrets, products in development, legal and personal data, controversial documents and more.

News

PR the only function to take 360 view of business : Nandita Lakshmanan, The PRactice

“We must not undermine the power of PR. We do have the power and can impact decision making at the very top. PR is the only function that takes a 360-degree view of the business.

News

A Case for the Emergent Electric Vehicle Policy of the Government of India

The biggest gainer of an EV only drive will be the power sector. However, this is not an open and shut case. There are significant assumptions being made that might prove to be its undoing.

Client Testimonial

Vandana Shenoy

Corporate Communications Director India, Oracle