Our model brings organisations and their people together, helping work towards complementary objectives, through engaging storytelling.
An aggressive economy and its corresponding industry growth have made multiple opportunities possible for people seeking a better career for themselves. People aspire to work in an open environment, in their own style, and according to their own preferences.
We work closely with our clients’ business, employees and HR to articulate the distinctive proposition the organisation presents to their people. Why do people work with us? Why would people want to join us? We believe it is a combination of both functional and emotional benefits that helps organisations create appeal for themselves. This is the Employer Value Proposition.
We believe that communications strategy must necessarily support business objectives. This is only possible by following an integrated approach that not only harmonizes communication within the organisational system, but also aligns it to the firm’s strategic vision. Our model brings organisations and their people on the same side, working towards complementary objectives, through the medium of storytelling.
To bring our strategies to life, we work on creating Employee Interfaces, creating Ambassadors, Collaboration Campaigns, Thought Leadership, and Third Party Endorsements.
The ‘Best PRactice’ Knowledge Papers capture our experience and expertise applied to real-world communication challenges.read the knowledge papers