SMILE Report 2022

It gives us great pleasure to present the Third Annual Social Media Influencer Listing Engine (SMILE) Report, 2022 in association with Reputation Today!

While influence can be established by counting the number of followers a person has on various social networks, there is an inherent need to determine how a person makes social connections, who those connections are and what is being communicated by the person to their connections.

The #SMILE2022 Report tracks the social media presence (on Twitter and LinkedIn) of Public Relations professionals in the country with a high following. This is a report and not a ranking.

The objective of the report is to showcase the relative social media influencing power held by professionals from the Public Relations and Corporate Communications industry.

The individuals featured in the report have been categorized as Maestros, Virtuosos, Aficionados and Pathfinders based on the score generated by the analysis of their LinkedIn and Twitter handles.

You can view the report at:

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