SMILE Report 2020

At The PRactice, we believe Public Relations is transitioning from a marketing to a management discipline.

This is the first of its kind study of 100+ professionals (leaders from in-house communication departments and PR consultancies) highlighting their presence and engagement on Twitter and LinkedIn. This is not a ranking but a report. Most of the names were chosen from the following two data sets – those in-house leaders who featured in RT 40 under 40 over the years and those who featured in the 100 Most Important People’s list last year.

Only one person from one organisation has been chosen. The exceptions are where there are co-founders or joint leadership at PR firms.